10 Campaign Tracking Tips
1. The Importance of Traffic Source Tokens
Understanding the tokens passed from your traffic sources to the tracker is the most important part of properly using a tracker like Adroots. Tokens are the targets and other campaign variables your traffic source allows you to configure a campaign with. Running advance reports on these tokens is what allows marketers to optimize their campaigns and come up with new angles. We recommended reading and understanding the traffic source support documents to learn all the target settings and tokens you can use in your campaigns and how to pass back to a tracker like adroots. When setting up the traffic source tokens you can use a website like trackingtokens.com to see the available tokens.
2. Split Testing Offers & Landers
One of the benefits of a good campaign is having many offers to split test with. Even if it’s the same offer you should still split test the offer from the different affiliate networks. From our experience there is always a difference in EPC’s and finding the best one is crucial for a successful campaign, split testing should never end. Adroots makes offer and landing page split testing very easy by allowing you to separate each link and destination into it’s own controllable path. You can add and remove offers to the rotation without affecting other paths in the campaign. Another advanced feature in Adroots for split testing is allowing you to dynamically send the winning offer in the rotation to your landing page. This allows you to display the correct offer information in your landing page dynamically.
3. Working with Campaign Rules
All experienced marketers use campaign rules to better profit on their traffic. Many traffic sources do not have precise target options so all your traffic gets redirected to one place, and with campaign rules you can route to a specific path. The most used rules are for devices, locations, and connection types. People have different behaviors depending on the type of device they are using, so if you are getting traffic from both mobile and desktop users to one campaign it’s best to separate them into their own optimized path. Adroots lets you breakdown up to 16 different rules that allow you to get precise with your campaign traffic and even run reports on the rules to monitor their performance.
4. Controlling Offer Caps
Many offers have limits on the total conversions you can send to the offer. Sending traffic to a capped offer is a wasted opportunity since you won’t get credited for any additional conversions.
Once an offer reaches its cap you should start sending your traffic to a similar offer or even the same offer but in a different affiliate network. Offers can have hourly, daily, and monthly conversion caps, and Adroots allows you to automatically manage this with our offer allocation module.
5. Adding your Traffic Source Cost
Keeping an accurate cost of your traffic is an important task that must be done to optimize effectively. When running a campaign each target like the placement, topic, or keyword has its own cost. Some traffic sources pass the cost of each visit as a token like Propel Media the PPV ad-network. The cost can be calculated automatically with the cost token but most ad networks do not support this method. Most trackers allow you to add the cost to the campaign manually but this does not provide an accurate cost of the specific targets. Adroots allows you to update the cost of the specific targets to truly see their ROI for your optimization reports.
6. Proper use of Visitor Filters
Keeping your reports clean from test clicks and bot visits is necessary to properly optimize a campaign. Most traffic sources send test visits, and you want to filter out these visits so they do not add false numbers that affect EPC, CTR, and ROI metrics. When adding your visitor filters it’s important not to over filter; For example you do not want to just filter out all bots and spiders because these are still generating a cost from the traffic source, and you won’t be able to easily see them in your reports if they are always getting filtered out. Adroots allows you to run reports on your visitor filters to get a good view of where the filtered visits are coming from and their frequency.
7. Determining Traffic Source Quality
To find winning traffic sources the visits to your campaigns have to come from real humans. Human visitors don’t usually come from proxies or user agents that trigger bot detections. Running traffic source quality reports allows you to see how much these questionable visits are costing you. Adroots automatically tracks bots and up to 5 different proxy types; VPN’s, Tor browser’s, public proxies, private proxies, and hosted servers like if visits are coming from hosting providers that are more likely spy scripts and competitor scrappers.
8. Using Saved Campaign Paths
Making changes to your campaigns that use the same funnels should be quick and painless. This is where Saved Campaigns Paths are useful, you can assign many campaigns to one Saved Campaign Path. For example if you are running a campaign on Adwords with search and placement targets but both use the same funnels like landing pages and offers you can assign them to a Saved Campaign Path. Now when you need to make a change to the path like adding a rotation or swapping an expired offer you only have to make the change in one place instead of the individual campaigns. Using Adroots advance reports you can still see the performance of the specific campaigns and compare it to the overall performance of the Saved Campaign Path.
9. Tracking Form Lead Captures
Capturing leads in your landing pages can create new revenue sources for your campaigns. Industry veterans know that with captured leads you can start an email autoresponder, email blast, and post to host&post offers. This is why tracking email captures and other form events is an important metric to optimize. Adroots allows you to track in-page events with our Goal Tracking module. You can track lead captures, funnel steps, and any post event with a revenue value to aggregate. Then on the advance reports you can run reports on these goals to optimize and monitor their performance.
10. Reports, Analytics and Optimizing
Setting up your Campaign Tracking correctly should allow you to see your data like never before. Understanding your targets, visitors, offers, and landing pages is what separates professional advertisers from amateurs. It’s important to understand every dimension and metric available in both the traffic sources reports and your campaign tracker reports. Adroots advance reports allow you to group and drill down to these variables to find winning combinations to scale or the losing ones to pause. With adroots you can organize your important reports by folders to make it easier to develop a disciplined optimization habit.
- Aug 08, 2017
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